Redefining Success In Business
The founders of CapEQ have a fundamental belief that businesses do not exist in a social and moral vacuum but should create value for employees, the local community and the environment as well as for the owners, shareholders and investors. This entails a different governance philosophy, charter and operational model than a traditional shareholder-driven organisation.
Our core beliefs can be found in our manifesto here which very closely mirror those of the B Corporation.
These beliefs are expressed succinctly, by B Corporation, as:
"We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation - the B Corporation -
Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations."
We are pleased and proud to be certified as a B Corporation (pending) and to promote these ideals.
What is a certified B corporation?
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.
By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.